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Target profitable prospects and avoid credit risk

Credit risk analysis data from Experian

When you’re chasing after new business, it’s all too easy to focus on the businesses you want to do business with. It’s simple to forget about those you ought to be avoiding. The truth is, not every business is what it seems from the outside. They could be financially unstable, a bad payer or a credit risk. Conducting a credit risk analysis before you contact them can save you a lot of hassle. And because we all only ever want to target profitable prospects, removing the prospects who can’t afford your services makes sound sense.

Screening your new business database allows you to weed out the companies that could end up costing you money. Because as well as the danger of not paying you, there’s also the cost of your time, your sales teams’ time and your wasted marketing budget to consider. It means you can target profitable prospects, having removed the bad eggs through a credit risk analysis, before you wasted time and money approaching them in the first place.

You can build your new business list today. If you’d like to talk to someone about credit risk analysis data, you can call Experian B2B Prospector on 0870 012 1111.

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