Email marketing tips you can use today
An email marketing campaign can offer highly cost effective and measurable sales channel.
You can personalise your message, test new ideas out and track the results - taking some of the guess
work out of future campaigns.
The following PDF reveals five key email marketing tips for B2B marketers that will
help you take full advantage of your email marketing lists and maximise sales:
Introduction to email marketing – download PDF
Buying Email data
Ensuring your email marketing data is accurate, legally compliant and up to date is essential to your
campaign’s success. B2B Marketers need to ask their email data provider ten key questions to ensure
that they get the best results from their email marketing lists:
Buying email data – download PDF
Building great emails
An email often makes the initial contact with your audience, so it’s vital you make a great first
impression. The following guide explains why your email design and build matter and how you can make
Building great emails – download PDF
Bounce rate, CTR, conversion rate – what does it all mean? One of the key benefits of an email marketing
campaign is the ability to be able to send your message to your audience quickly along with the ability
to track the results. With effective email reporting, you can improve results with each subsequent
email marketing campaign by acting on what you have learned.
Email reporting – download PDF
You can build and download your new business list today. If you
would like to talk to someone about buying email data, you can call Experian B2B Prospector on
0870 012 1111.