Avoid waste with a direct marketing list of the most profitable business prospects
The better you know your new business prospects, the better equipped you are to
convert them into a customer. And the better you know your customers, the easier it is to develop them
into profitable long term relationships. So when you’re looking at creating a B2B
direct marketing list, wouldn’t it be a good idea to choose one which gives you
knowledge way beyond what you can see on the surface?
The simple fact is it is not just things like size, turnover and location that define your
business prospects and affect their likelihood of becoming a customer. It is also down to
their personality, attitudes and approach. Are they a high flyer? A start-up? A first year survivor? A
diversifying specialist? A small scale supplier? All these factors will affect their response to you,
so being able to filter your B2B direct marketing list data by this information can result
in a number of benefits:
- Save your time and money – sell to the best prospects
- Get more genuine responses – improve the quality of your hot leads
- Convert more sales – electrify your return on investment
When you gain a better understanding of your audience, you can react accordingly. Who are the key
contacts? How many directors do they have? How many people do they employ? Again, all these factors will
affect how they view your business. Wouldn’t you like to know these too?
You can build your direct marketing list today.
If you’d like to talk to someone about buying a list of business prospects, you can call Experian on
B2B Prospector 0870 012 1111.