The better you know your new business prospects, the better equipped you are to convert them into a customer. And the better you know your customers, the easier it is to develop them into profitable long term relationships. So when you’re looking at creating a B2B direct marketing list, wouldn’t it be a good idea to choose one which gives you knowledge way beyond what you can see on the surface?

The simple fact is it is not just things like size, turnover and location that define your business prospects and affect their likelihood of becoming a customer. It is also down to their personality, attitudes and approach. Are they a high flyer? A start-up? A first year survivor? A diversifying specialist? A small scale supplier? All these factors will affect their response to you, so being able to filter your B2B direct marketing list data by this information can result in a number of benefits:

• Save your time and money – sell to the best prospects
• Get more genuine responses – improve the quality of your hot leads
• Convert more sales – electrify your return on investment

When you gain a better understanding of your audience, you can react accordingly. Who are the key contacts? How many directors do they have? How many people do they employ? Again, all these factors will affect how they view your business. Wouldn’t you like to know these too?

You can build your direct marketing list today. If you’d like to talk to someone about buying a list of business prospects, you can call Experian on B2B Prospector 0870 012 1111.