Maximise return from your direct mail campaign

A direct mail campaign is attractive to a B2B marketer for a whole host of reasons. You can take your brand and message directly to your audience. You can target your sector and personalize your message. A potential prospect can change the TV channel, or turn the page of the magazine, but everyone opens their mail eventually.

With a direct marketing mailing list that you can be sure is accurate and up to date, all it takes is a little planning to achieve your goals in a direct mail campaign. We have put together a detailed guide full of direct mail tips so you can make the most of this effective marketing channel.

This helpful guide is designed to assist you in answering all the important questions you should ask yourself when planning a new B2B direct mail campaign. The answers revealed will help you meet your goals and avoid disappointing results.

A guide to B2B direct mail – Download PDF

You can build your direct mail marketing list today. Or if you’d like to talk to someone about your direct mail campaign, you can call Experian B2B Prospector on 0870 012 1111.